BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Vancouver BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:Pacific Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:Pacific Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Vancouver:20210304T110000 DTEND;TZID=America/Vancouver:20210304T120000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:How To Use A Digital Marketing Audit To Build Executive Confidence In Your Team's Results DESCRIPTION:Digital marketing teams are under constant pressure to show their value to company executives and board members\, often through the presentation of measurable results. But doing so isn't always easy\, especially if you don't know how to translate your marketing efforts into the language of return on investment\, or if you have unreliable data or tracking issues. In this webinar\, Ryan Foster shows you how to plan a digital marketing audit so you can know and show the value of your marketing work.\n \n Specifically\, you'll learn:\n 1. Three common pain-points that can be resolved by an audit.\n 2. How to establish the scope and objectives of an audit.\n 3. Data presentation techniques and managing results expectations. X-ALT-DESC;FMTTYPE=text/html:
Digital marketing teams are under constant pressure to show their value to company executives and board members\, often through the presentation of measurable results. But doing so isn&rsquo\;t always easy\, especially if you don&rsquo\;t know how to translate your marketing efforts into the language of return on investment\, or if you have unreliable data or tracking issues. In this webinar\, Ryan Foster shows you how to plan a digital marketing audit so you can know and show the value of your marketing work.
 \;Specifically\, you'\;ll learn:
 \;1. Three common pain-points that can be resolved by an audit.
 \;2. How to establish the scope and objectives of an audit.
 \;3. Data presentation techniques and managing results expectations.