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Digital Marketing Manager, Paid Social

Digital Marketing Manager, Paid Social

Sales and Marketing Jobs

RingPartner Inc.

This onsite role is located in beautiful Victoria, BC at the RingPartner office. RingPartner is a Buyerlink company.

BuyerLink, a leading marketplace for the acquisition of locally-targeted consumer demand, is looking for a Digital Marketing Manager with 5+ years of knowledge and expertise in display network, paid social media marketing, and digital optimization. You will be a key driver of display and paid media strategy and execution across all major display and social media channels supporting sales and customer growth across all business units. 

Who we are:
At Buyerlink, our core foundational values promote diversity and inclusion, service to humanity, and excellence in all things to which the management is committed. You will ensure that the team maintains a constant awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments. Additionally, you will collaborate with the broader global team to build, implement and document best practices for use across the digital marketing practice. The Buyerlink team is seeking a leader that will foster an environment that promotes equality, love and empowerment as stated in our Culture Manual.

What you’ll do:
  • Develop and execute multi-channel marketing strategies of display and paid social to deliver business growth. 
  • Define clear objectives, tactics, and KPIs. 
  • Lead day-to-day management, measurement, and optimization of display and paid social marketing campaigns to improve traffic volume, quality, and profit. 
  • Set and manage channel-specific paid media goals and budgets. 
  • Analyze and report on campaign performance. Effectively communicate results, insights, and recommendations with a variety of stakeholders. 
  • Partner with cross-functional teams to develop and implement on-brand creative assets and messaging. 
  • Work with the rest of the marketing team to find synergies across various digital marketing channels. 
  • Stay on top of marketing trends. Identify opportunities for innovation and growth in existing and new channels.

Who you are:
  • 5+ years of hands-on experience managing large budgets, multi-channel paid social media and display. 
  • 3+ years of experience in performance-based marketing and demand generation. 
  • Experienced with AdTech & MarTech, including planning and implementation of link tracking, conversion pixels, and digital marketing attribution, along with knowledge of website and landing page optimization. 
  • Highly analytical and data driven. Love working with data and have a passion for finding the questions and answers hidden within them. Deep knowledge with Excel. 
  • Have the ability to interpret information, develop strategies, and implement actions in a timely manner independently. 
  • Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns. 
  • Experience with Google Analytics. 
  • A team player. Positive, energetic, solution oriented, can-do attitude. 
  • Excellent written and verbal communications skills 
  • Bachelor's degree in business, marketing, advertising or related fields

Additional Info

Job Type : Full-Time

Location : Victoria, BC

Experience Level : Intermediate Level, Senior Level

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