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Digital Marketing Specialist

Digital Marketing Specialist

Sales and Marketing Jobs

Level Ground Trading

Job Description – Digital Marketing Specialist


Reports to:     Marketing Lead

Position Type:     Full-time, permanent 

Start Date:        April 5th, 2021 at soonest

Hours:        9-5, M-F, Onsite

Location:         Level Ground Office, 1757 Sean Heights, Victoria BC 

Compensation:     $45,000 - $52,500 DOE


About Us

Level Ground is a Fair Trade organization established in 1997. Our mission is to trade fairly and directly with small-scale producers in developing countries and to market their products in North America, offering our customers ethical consumer choices.  

 

We import coffee, tea, dried fruit, and cane sugar from small-scale producers in Colombia, Bolivia, Peru, Tanzania, Ethiopia, D.R. Congo, & India.  Our products are sold through a network of fair-trade stores, grocery & health stores, cafés, and non-profit organizations. 

 

Our team

Level Ground Trading's Marketing team is a co-operative, communicative, forward-thinking & positive environment where hard work and innovation are valued.  The Marketing team is responsible for managing the Level Ground brand image and ensuring our customers connect to the people behind the coffee.


Job Overview

This position will be creating and optimizing the customer acquisition funnel across platforms. This will require interpreting data to recognize development opportunities and initiate self-directed projects. The ideal candidate must be a good communicator and have a solid ability to read between the lines. Flexibility and a positive attitude are crucial, as well as the ability to execute with excellence.


    Manage Amazon vendor account.

o    Respond to customer reviews.

o    Arrange new products and promotions.

o    Manage digital ads.

    Manage e-commerce site.

o    Refine customer flow.

o    Arrange new products and promotions.

    Manage Google and Facebook ads.

    Research consumer requirements, habits and trends.

    Construct and optimize customer acquisition funnels on ad platforms.

    Analyze data to discover opportunities for ad optimization and growth.

    Write and create ad content and landing pages. 


Qualifications

The ideal candidate would have the following skills, abilities and experience:


Education/Experience

    BCom or BA in Marketing, Communications or equivalent.

    Digital ads management (1+ years).

    Coffee, food or beverage work experience.


Skills/Abilities

    Understanding of marketing elements.

o    PPC, SEO, paid ads, etc.

    Understanding of market research methods.

    Comfortable with technology and able to master new software quickly.

    Familiarity with marketing data analytics and tools.

    Exceptional communication and writing skills.

    Capable of building funnels within Google and Facebook ads.


Desired Assets

    Keen interest in social enterprise, food manufacturing and coffee culture.

    Self-starting independent worker.


Benefits

We love coffee! Staff gain access to delicious beverages from our Tasting Room prepared by our awesome Baristas. Everyone on the team also gets to choose a weekly package of coffee, tea, dried fruit or cane sugar to enjoy at home.


We reward staff for hiking, biking or busing to work. Level Ground saves on parking costs, the team reaps the health benefits and the earth is a happier place with one less car on the road.  For making this effort, Level Ground will pay staff a subsidy dependent on their mode of transportation.   


Applications

We thank you for your time and interest in applying for this position, however we will only contact candidates being considered for an interview. If you require any accommodation in the recruitment process due to a disability, please indicate this when we contact you. We will happily work with you to find a reasonable accessibility solution.


This position is contingent on funding from one of the following: 

    the ‘Government of Canada’s Digital Skills for Youth’ program, a Youth Employment Skills strategy. Please review the eligibility requirements to ensure you qualify: https://www.ic.gc.ca/eic/site/122.nsf/eng/00004.html#sec_04

    the ‘WorkBC Wage Subsidy’ program, where eligibility is determined by: 

1.    Resident of British Columbia. 

2.    Currently not employed at all.


To apply, email your coverletter and resume to hr@levelground.com.

Additional Info

Job Type : Full-Time

Location : Victoria, BC

Experience Level : Entry Level, Intermediate Level

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