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Digital Marketing Specialist

Digital Marketing Specialist

Sales and Marketing Jobs

Caorda Web Solutions

You’re innovative. You’re a self-starter. You’re always up for a challenge. You’re exactly what we’re looking for! Come join Caorda Web Solutions’ dynamic team where your effort and input will make a difference.  


Caorda Web Solutions provides creative web site design, custom web and database development, mobile app development, digital marketing, SEO and hosting solutions to a significant client base of small to medium sized businesses. Since its inception in 2003, Caorda has delivered high quality products and services to its clients and partners. As a testament to our team’s quality of work, Caorda has won the VIATEC Online Strategy of the Year Award and has been nominated as a finalist many years.

At Caorda, we

    believe in authentic collaboration 

    believe a sense of humour and fun are essential parts of our business 

    believe in creating a high performance culture 


Caorda prides itself on being a company that works hard to achieve superior results, while fostering an enjoyable work environment.


SUMMARY

The primary function of the Digital Marketing Specialist position is to provide Caorda’s clients with digital marketing related strategy and services. This position is a combination of independent work along with customer facing meetings and communication.  It is an important part of Caorda’s service and product delivery, and is key in ensuring a positive customer experience. 


DUTIES AND RESPONSIBILITIES

    Create and execute digital marketing strategies for Caorda’s clients

    Support the implementation of web projects by ensuring pre and post launch SEO considerations are being met and implemented

    Provide content strategy and implementation on web projects

    Produce regular relevant content, blog and articles for a variety of clients/industries

    Set up and manage Google Ads campaigns

    Set up and manage social media advertising campaigns

    Execute social media posting campaigns using the most popular social media platforms

    Produce reports for customers for SEO/SEM campaigns

    Analyze Google Analytics for trends, opportunities and be able to identify issues requiring attention

    Setup and optimize Google Business pages

    Produce and manage email marketing campaigns

    Complete web site audits from an SEO/SEM and usability perspective

    Contact and engage clients on a regular basis to establish and develop rapport within the context of providing SEO/SEM related advice and information

    Coordinate the implementation of multiple tasks and projects at one time

    Establish, communicate, and adhere to budgets and timelines

    Work closely with the entire Caorda team to balance priorities and ensure tasks and projects are completed in a timely manner

    Identify opportunities to provide additional services/sales opportunities to existing/new customers 

    Participate in the cohesive social media voice of Caorda, including contributing to blog posts and newsletters

    Assist with the development and execution of Caorda’s marketing and communication initiatives

    Deliver exceptional customer service 


QUALIFICATIONS

    Strong understanding of the web, including websites, CMS, SEO, SEM, and Email marketing

    Google Ads experience

    Facebook advertising experience 

    Understanding of organic SEO principles

    Understanding of Google Analytics

    Experience working with Google Search Console (preferred)

    Clear and concise writing and communication techniques

    Strong organizational skills with an ability to balance multiple priorities in a fast-paced, dynamic work environment

    Strong interpersonal skills with an emphasis on customer service

    Ability to focus on the details and manage time/budgets effectively

    Ability to work independently and as part of a team

    Basic experience with HTML and CSS 

    Understanding of WordPress

    Experience with Hootsuite (or other social publishing tools)

    Experience with Mailchimp (or other email marketing tools)

    Experience with Microsoft Outlook, Word, PowerPoint and Excel



To apply, send your cover letter and resume to careers@caorda.com


Additional Info

Job Type : Full-Time

Location : Victoria, BC

Experience Level : Junior Level, Intermediate Level

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