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Marketing Manager

Marketing Manager

Sales and Marketing Jobs

Certainty Software Inc.

Certainty Software is a growing SaaS software company headquartered in Victoria, Canada with an extended team around the globe. The Certainty Team is looking to add a talented and outgoing Marketing Manager to help lead and direct the future growth of the business.

We are looking for an experienced, senior-level marketer with initiative and an entrepreneurial spirit. You will be an outstanding digital marketer and proven problem-solver ready to learn and help us in our goal of ensuring we continue to deliver great solutions to a growing list of happy clients.

You will play a key role in the strategic direction of the business with oversight on all things marketing and the long-term development of a marketing team to support the growth of the business.

You will be working remotely but directly with our CEO and - with the help of our Digital Marketing Assistant - be expected to work on all aspects of marketing the Certainty product, brand, and business.

Key Responsibilities

Overall responsibility for the Certainty brand, product, online presence, and lead generation activities including:

Website Management

  • Manage and maintain a sales-driven website optimized for inbound lead generation
  • Increase organic web traffic volume and value annually
  • Increase focus on ‘Enterprise-level’ customers
  • Manage and coordinate 2022 website revamp project and contractor/agency relationship

Content Management, Lead Management & Marketing Automation

  • Plan and manage the creation of valuable, educational & solutions-oriented website content that creates discipline authority & trust (blogs, pillar & feature pages, white papers, etc.)
  • Plan and manage the publishing and socializing of SEO, keyword-specific content created
  • Manage and maintain tools for content creation, SEO / SEM analysis & performance improvement and lead generation (SEMRush, ClearScope, ContentCrowd, Google Analytics)
  • Manage and oversee our outbound and paid ad lead generation activity and results
  • Plan, implement and manage marketing automation platform (HubSpot)

Product Marketing & Brand Management

  • Manage and create product-related assets and sales collateral including:
  • Product-related website content (videos, screenshots)
  • Certainty Overview Brochure
  • Certainty Sales Presentations
  • Product case studies, videos and blogs
  • Product reviews
  • Customer testimonials
  • Manage and maintain Certainty brand presence and consistency online including: in-product, website, LinkedIn, Facebook, Twitter, Capterra, SourceForge, GetApp, GooglePlay, iTunes, etc.
  • Manage and maintain relationship with marketing agencies

Qualifications and Required Experience

Minimum of 5 years’ experience in the B2B software SaaS industry

Minimum of 3 years’ digital marketing, SEO / SEM experience

Minimum Bachelor’s degree or equivalent

 

Further Technical Requirements

Strong knowledge of digital marketing, SEO / SEM, and content marketing a must

Experience and ability with Google Analytics, Google Search Console, HubSpot, SEMRush a must

Experience with WordPress, ClearScope, MailChimp a bonus

Salary & Benefits

 

Salary:             Starting salary will vary depending on experience with a minimum of $85,000 pa.

Benefits:          You will be invited to participate in our extended health & dental benefits program

Vacation:         Starting vacation 20 days paid vacation annually – exclusive of statutory holidays

Location:         Victoria, BC

Please send resume and cover letter to:

Hewitt Roberts, CEO

Hewitt.roberts@certaintysoftware.com


Additional Info

Job Type : Full-Time

Location : Victoria, BC

Experience Level : Senior Level

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