About Enrollment Resources

For over 20 years, Enrollment Resources has helped higher education institutions generate more qualified prospective-student inquiries, improve marketing conversion, and grow enrollment, generating $1.8B in enrollment revenue for our clients.  Our work brings together digital marketing strategy, paid search, conversion rate optimization, high-performing websites, enrollment technology, analytics, and practical guidance for admissions and marketing teams.  We operate as a decentralized, collaborative team. Our clients rely on us not simply to deliver services, but to understand their institutions, identify opportunities, challenge assumptions, and help them achieve measurable business outcomes.

The Opportunity

Enrollment Resources is hiring a Senior Account Manager, Customer Success & Growth to own and grow a portfolio of approximately 30–40 higher education clients representing roughly $2-4 million in annual recurring revenue.  This is a senior client-leadership role combining account management, customer success, digital marketing strategy, project coordination, retention, and account growth.  You will be the primary strategic relationship owner for your clients. You will work closely with our paid search, website, conversion, technology, analytics, and delivery specialists to ensure clients receive strong service, understand the value of their partnership, and continue making progress toward their enrollment goals.  This is not a passive account-service role. The successful candidate will take ownership of their book of business, identify risks early, keep commitments moving, advocate for clients internally, and uncover appropriate opportunities to expand relationships. Over time, this role may also have the opportunity to evolve to a Customer Success Manager position.

What You Will Own

Client Relationships and Account Strategy

● Own the overall relationship for a portfolio of approximately 30–40 higher education clients.

● Build trusted relationships with institutional owners, executives, marketing leaders, admissions leaders, and operational stakeholders.

● Develop a strong understanding of each client’s programs, markets, enrollment objectives, admissions processes, competitive environment, and business priorities.

● Establish clear account plans, priorities, success measures, meeting cadences, risks, and next steps.

● Lead recurring client meetings, strategic planning discussions, performance reviews, and renewal conversations.

● Serve as a credible advisor who can explain what is working, what requires attention, and what should happen next.

Customer Success and Advocacy

● Take responsibility for client satisfaction, retention, adoption, account health, and long-term value.

● Represent the client’s goals and priorities internally while balancing scope, resources, performance data, and commercial realities.

● Identify emerging concerns before they become significant account risks.

● Manage difficult conversations directly, professionally, and constructively.

● Ensure clients understand and use the services, technology, reporting, and strategic support available to them.

● Develop and coordinate recovery plans for accounts experiencing performance, service, adoption, or relationship challenges.

● Maintain accurate account-health assessments and renewal forecasts.

Digital Marketing and Enrollment Strategy

● Interpret performance across paid search, websites, landing pages, conversion funnels, affiliate marketing, third-party lead sources, and related digital acquisition channels.

● Translate marketing and enrollment data into clear business implications and practical recommendations.

● Work with internal subject-matter experts to evaluate lead volume, lead quality, cost per inquiry, conversion rates, attribution, website performance, admissions follow-up, and enrollment outcomes.

● Connect marketing performance with the client’s admissions process and operational execution.

● Bring informed ideas and recommendations to clients rather than waiting for clients to identify every need.

● Stay current on digital marketing, higher education, enrollment technology, artificial intelligence, consumer behaviour, and student recruitment trends.

You are not expected to be the hands-on technical specialist in every discipline. Enrollment Resources has subject-matter experts who will support you. You should, however, understand the fundamentals well enough to ask strong questions, interpret performance, coordinate the right resources, and communicate recommendations credibly.

Project and Delivery Leadership

● Coordinate work across paid media, website, conversion, development, creative, analytics, technology, and client-support teams.

● Translate client priorities into clear internal requirements, owners, deadlines, and next steps.

● Maintain organized account documentation, meeting notes, project plans, decisions, and follow-up commitments.

● Keep multiple clients, projects, and stakeholders moving without losing sight of priorities or details.

● Monitor project execution and address delays, misalignment, or communication gaps.

● Escalate material risks appropriately and drive issues through to resolution.

● Create accountability across a decentralized team without relying on formal reporting authority.

Retention and Account Growth

● Own renewal readiness and contribute to retention targets across your portfolio.

● Identify appropriate opportunities to expand client relationships where additional services can create meaningful value.

● Collaborate with the Head of Business Development and internal specialists on renewals, proposals, pricing, account expansion, and commercial conversations.

● Maintain accurate forecasts for renewals, account risks, expansion opportunities, and expected revenue.

● Balance commercial responsibility with strong customer advocacy.

● Ensure recommendations are grounded in genuine client need, expected value, and measurable business impact.

How Performance Will Be Measured

Performance in this role will be evaluated across a combination of:

● Gross client retention

● Expansion revenue

● Client satisfaction

● Overall account health

● Adoption and utilization of Enrollment Resources services and technology

● Project execution and follow-through

● Renewal readiness and forecasting accuracy

● Identification and management of account risks

● Quality of client relationships

● Contribution to portfolio revenue growth

The role includes uncapped incentive compensation tied to a combination of retention, expansion, portfolio performance, and successful account management.

What Success Looks Like

During your first year, you will be expected to:

● Build trusted relationships with the key stakeholders across your assigned accounts.

● Develop a strong understanding of each client’s business, marketing strategy, admissions operations, objectives, and risks.

● Establish disciplined account plans and consistent communication practices.

● Improve visibility into client health, satisfaction, adoption, performance, and renewal readiness.

● Reduce preventable surprises through stronger planning, communication, and risk identification.

● Help clients better understand and act on their marketing and enrollment data.

● Coordinate internal specialists effectively and ensure commitments are completed.

● Contribute to strong retention, responsible account expansion, and measurable client outcomes.

● Operate as the accountable owner of your portfolio.

Required Experience

● Substantial experience in senior account management, customer success, client services, marketing consulting, digital marketing management, or a comparable client-facing role.

● Experience working in higher education, education technology, education marketing, or another complex performance-marketing environment.

● Practical knowledge of digital marketing strategy and performance measurement.

● Experience with several of the following areas:

   ○ Paid search and Google Ads

   ○ Website strategy or website redesign

   ○ Conversion rate optimization

   ○ Landing pages and lead-generation funnels

   ○ Affiliate marketing

   ○ Third-party lead generation

   ○ Marketing analytics and attribution

   ○ CRM or marketing automation platforms

   ○ Enrollment or admissions technology

● Demonstrated ability to manage a significant portfolio of clients and multiple concurrent projects.

● Experience communicating with senior executives and translating technical, marketing, or analytical information into clear business language.

● Strong written communication, presentation, meeting leadership, organization, and follow-through.

● Comfort working with performance data and collaborating with specialized technical teams.

● Ability to work effectively in a remote, decentralized, and highly collaborative environment.

● Must be legally eligible to work as an employee in Canada.

Strong Assets

● Direct experience with career colleges, vocational education, private-sector higher education, adult education, or student recruitment.

● Familiarity with career-school admissions operations, including inquiry management, speed to lead, appointment setting, tours, starts, and enrollment conversion.

● Experience managing renewals, retention, expansion revenue, or a recurring-revenue portfolio.

● Experience in an entrepreneurial, founder-led, agency, consulting, SaaS, martech, or growth-stage environment.

● Experience mentoring or managing account managers or customer-success professionals.

● Familiarity with platforms such as Google Ads, GA4, Looker Studio, HubSpot, Salesforce, WordPress, Teamwork or other project-management systems, or higher education CRM and SIS platforms.

The Characteristics We Value

Ownership

You treat your portfolio as your business. You do not wait for someone else to identify a problem, follow up on a commitment, or protect a client relationship.

Customer Advocacy

You understand the client’s perspective and advocate for what will create genuine value, while remaining candid about performance, responsibilities, limitations, and trade-offs.

Intellectual Curiosity

You want to understand why something is happening. You investigate the data, ask thoughtful questions, test assumptions, and continually expand your knowledge.

Commercial Judgment

You understand that measurable client outcomes, trusted relationships, retention, and responsible account growth are interconnected.

Organization and Execution

You can manage complex accounts, numerous stakeholders, competing deadlines, and detailed follow-up without creating unnecessary bureaucracy.

Entrepreneurial Thinking

You are resourceful, adaptable, and comfortable operating without a rigid playbook. You bring ideas, improve processes, and look for better ways to serve clients.

Clear Communication

You communicate directly and professionally, lead productive meetings, and address uncertainty or problems before they escalate.

More about the position:

Remote — Canada

Reports to: Head of Business Development

Base salary: $80,000–$90,000, depending on experience and location

Additional compensation: Uncapped performance incentives

Employment type: Full-time employee

How to Apply

If you’re excited about this opportunity, we’d love to hear from you! Please apply by emailing

your resume and a brief cover letter to saj@enrollmentresources.com