Sr. Growth Marketer
Sr. Growth Marketer
Bambora Inc. (A Worldline Brand)
Bambora, a Worldline brand is on a mission to shape ‘the most customer-focused payments experience’. This role plays a key part in that mission, reporting to the Manager of Marketing & Growth.
The key role of the Sr. Growth Marketer is to support and accelerate the revenue growth of our company by doing what you do best: developing and managing lead generation programs that align with our commercial objectives. You will collaborate with cross-functional teams to develop lead generation and upsell strategies and tactics to support existing product offerings, product launches, and feature releases. You will work closely with the marketing and sales team and be the subject matter expert on marketing automation, lead generation, and lead scoring.
This is a critical role on the commercial side of the business, driving lead generation campaigns and filling the sales pipeline. The Sr. Growth Marketer will analyze and organize leads into segments and develop targeted messaging and campaigns for each level of the customer journey, with a focus on converting marketing leads into contacts for sales.
Responsibilities include: generating leads and being accountable for key metrics, including the tracking, reporting, and analyzing of marketing data, and associated revenue reporting, including ROI. You will develop acquisition and nurture campaigns based on a vertically aligned marketing strategy, using strong project management, multi-tasking, and decision-making skills. You will help advance our marketing automation processes and establish a close feedback loop with sales to help our team succeed.
-Work in collaboration with our Product, Sales, and Customer Care teams to align with commercial objectives to promote and drive awareness of our brand, products, and services
-Collaborate with Product and Sales teams to develop campaign strategies and drive MQLs to support the sales pipeline
-Develop and manage content and messaging for campaign distribution across all channels
-Target the right audiences with messaging crafted specifically to their needs
-Develop iterative acquisition, nurture, and drip campaigns to engage leads at every stage of the funnel
-Manage PPC, PPL, social media, and online demand generation tools and campaigns to drive interest amongst leads most likely to convert
-Manage the paid campaign marketing budget with a focus on optimizing our cost per lead and cost per conversion
-Review industry and historical campaign data to identify new opportunities and improve our advertising strategies
-Own and drive key performance metrics; list quality, MCL, MQL, SQL, and conversions
-Measure sales funnel activities and create visibility of campaign metrics and ROI through timely reports on progress and results
-Manage marketing automation tools effectively to enable demand programs to excel
-Develop and maintain a strong relationship with the Sales team and identify opportunities to improve processes and activities with the marketing team
-Keep up to date on the latest features and functionality available on our marketing and advertising platforms
Knowledge, Skills & Abilities
-Demonstrated expertise owning successful end-to-end lead generation campaigns
-Strong experience optimizing and growing paid digital channels and reporting on KPIs
-In-depth knowledge of B2B targeting strategies and the ability to use data to target key market segments
-Highly analytical with a history of A/B testing for continuous optimization
-Ability to manage multiple campaigns simultaneously
-Drive and manage the sales pipeline and support sales enablement
-Team player, resourceful, able to motivate yourself and others
-Strong business acumen combined with a creative mind
-Well organized with effective communication skills – written and verbal
-Highly motivated, with a positive attitude and energetic disposition; always eager to learn
-Experience driving leads for a SaaS (Software as a Service) company
-Experience with MarTech; specifically, experience with marketing automation and CRM tools, AdWords, and LinkedIn
-Minimum 2 years experience managing lead generation
-Experience with ABM (account-based marketing) a plus
-FinTech e-Commerce or payment experience and knowledge in the B2B space a plus
-Acquisition Marketing: The marketing team has become a growth engine for the business, contributing ~$1M in revenue in 2020
-Business Support: Ensure the commercial & customer-facing roles of the business are supported in their outreach efforts
-Attention to Communication: Able to ensure the timely and complete communication to parties who should be informed, with keen attention to detail
-Analytical Thinking: Able to solve problems using a logical, systematic approach
-Managing Performance: Driven to take responsibility for one’s own performance by setting clear goals and expectations, tracking progress against goals, ensuring feedback, and addressing performance problems and issues promptly.
-Assertiveness: Able to maturely express one’s opinions in an authentic and approachable way
Who We Are
We are proud to come together as innovators, service engineers, financial advisors, marketers, and digital masters. We are champions of everyday commerce. We do not wait for change but see it as our mission to challenge; push the boundaries, redefine normal, and thereby achieve the extraordinary.
The payment market is rapidly changing, and Bambora, a Worldline Brand is a part of that change. We are a payment company with a global presence and a mission to simplify payments for small and midsized merchants whether that business is in-store, online, or in-app. In November 2020, we became part of Worldline, one of the world's largest payment companies, which provides increased opportunities for us to simplify payments and help customers grow worldwide.
In North America, we are globally minded with a start-up atmosphere. You will experience this in your everyday life as a Worldliner.
Worldline provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the company takes affirmative action to ensure that applicants are employed, and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.
Job Type : Full-Time
Location : Victoria, BC
Experience Level : Senior Level