“With sports and with the type of publishers we have, we’ve gotten lucky there because it’s a brand-safe environment. It’s not ‘fake news’ — you’re on the L.A. Times and The Chicago Tribune,” SendtoNews CEO Matthew Watson told Business In Vancouver.

“And it’s sports. People are very comfortable advertising there.”

SendtoNews has developed a video distribution platform for sports highlights acquired through licensing agreements with professional sports teams.

For readers of the Los Angeles Times or The Chicago Tribune, the video highlights embedded in online sports stories come courtesy of the Victoria-based company.

SendtoNews targets publishers who don’t have the technical know-how or individual licensing deals to showcase sports highlights on their own website.

Read more https://www.biv.com/article/2018/1/not-fake-news-bc-startup-taps-sports-publishers-hu/