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Redbrick Acquires Delivra, Leader in Email and Marketing Automation

Redbrick Acquires Delivra, Leader in Email and Marketing Automation

Technology Sector Software VIATEC Member News Acquisition

The results-driven Canadian tech innovator will bring Delivra into its portfolio of digital companies

VICTORIA, British Columbia--(BUSINESS WIRE)--Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation, helping businesses engage in meaningful conversations with customers through email and SMS marketing strategies. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio.

“Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails. Through the combination of Leadpages, a no-code website builder, and Delivra’s late-stage funnel capabilities, Redbrick’s portfolio is growing with the potential to support entrepreneurs through the digital space with a full suite of conversion tools,” said Tobyn Sowden, CEO of Redbrick.

Over the last 20 years, Delivra has helped businesses execute effective multi-channel marketing campaigns. Its expansive user base sends 200 million messages per month on average, reaching a global network of contacts. Delivra provides a platform for business owners to increase real-time engagement with their customers through features like advanced segmentation and automated user funnels.

“We are excited to join the Redbrick team and bring the strengths of their robust portfolio as a whole to our customers,” said Barbara Berry, CEO of Delivra. “With our combined digital marketing expertise, we are well-positioned to provide entrepreneurs and small businesses with a full suite of tools they can use to cultivate meaningful relationships with new and existing customers.”

This acquisition will allow Redbrick to extend its reach and step toward the goal of growing its offerings that empower digital entrepreneurs. The current Redbrick portfolio includes Leadpages, the no-code website and landing-page builder, which supports entrepreneurs in building a digital presence for their brands. Delivra’s customer retention and lead generation capacity complements the Leadpages service and will play a key role in expanding Redbrick’s ability to offer a full range of digital products and services.

Since being founded in 2011, Redbrick has built, acquired, and scaled its portfolio companies Leadpages, Shift, Rebase, and Assembly, expanding into a recognized innovator and multinational name.

The Delivra acquisition represents a strategic addition to Redbrick’s portfolio and a testament to the Canadian-grown company’s accelerating rise in the North American tech sphere.

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About Delivra

Delivra, a CM Group brand, is an email marketing software provider helping businesses execute effective multi-channel marketing campaigns. For more than 15 years, Delivra has been known for its industry expertise and unrivaled customer success. By helping businesses engage in meaningful conversations with customers through email and SMS, the Delivra software empowers organizations with tangible results. Delivra has implemented dynamic marketing solutions for thousands of companies through its full suite of professional services including strategic campaign consulting, email design, content and more.

About Redbrick

Redbrick is the parent organization to a portfolio of disruptive digital companies that grow through innovative product development, results-driven marketing, and a model of shared services with strategic executive oversight. Redbrick and its operating companies—Assembly, Shift, Rebase, and Leadpages—excel at innovating their industries and getting in front of the very people who want their products. Founded in 2011, the Victoria, B.C. company was recently ranked 5th Fastest-Growing Company in Canada, and 2nd in Software by PROFIT 500.


Redbrick PR Manager
Laila Namur

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