Description

The rules are changing faster than we can comprehend, with language models and AI enabling anyone with internet access to sound good, the race to the middle has become more competitive than ever. In this new world, relationships are key to standing out and winning market share.

This interactive session will guide you through exercises to reveal what makes you different, tell a memorable story, and construct a message that AI can’t match. No vague values or empty slogans will make the cut. Only big, bold brand differentiators that will help you establish a brand of substance and draw in your clientele.

Knowledge was once power. Now that sounding knowledgeable is easy, who will hold the power? If your mission is memorability, your brand better be unique, authentic and capable of building relationships that transcend the capabilities of AI. Join us for this session and take the first steps to building a compelling brand in the AI Age.

About Jill McAbe

Jill McAbe is a podcaster, bestselling author, trainer and strategist specializing in business, branding & work/life balance. She is a serial entrepreneur and has built multiple multi-million dollar businesses. She holds a MA in leadership, has over 10,000 hours experience with entrepreneurs and leaders and more than 20,000  students in her high performance courses. Her work has been recognized by Forbes, Fast Company, Entrepreneur Magazine, Authority, Thrive Global, and she has appeared on numerous top podcasts and radio shows. Her second book, "The Wealthy Do-Gooder: 7 foundations for purpose, prosperity and peace" is slated to come out in the spring of 2023. (LinkedIn profile: https://www.linkedin.com/in/jill-mcabe/)

And don't forget this is in-person only and please feel free to bring in your own lunch or pre-order from The Fort Cafe.

For more information on joining VIATEC Peer Roundtables, or to attend this session in person, please contact Rob Bennett by e-mail at rbennett@viatec.ca