BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Vancouver BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:Pacific Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:Pacific Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Vancouver:20210909T110000 DTEND;TZID=America/Vancouver:20210909T120000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:LIVE INFO SESSION: Cybersecurity And Infosecurity Go-To-Market Playbook 2022 DESCRIPTION:How to Plan and Execute Your GTM Using HubSpot\, ZoomInfo\, CallRail\, and Other MarTech Tools\n\nCybersecurity companies have unique needs when it comes to planning and executing a go-to-market strategy. Translating highly technical product and service feature sets into targeted and value driven marketing campaigns that speak to non-technical prospective customers is only the first hurdle to overcome. They also have to ensure campaign execution is aligned with the capabilities of their marketing and sales technology stack\, the resources/staff required for execution\, and the proper performance metrics and forecasting model to evaluate campaign ROI. All of this has to be done by small\, fledgling teams\, who do not necessarily have prior industry go-to-market experience or even direct competitors to emulate.\n\nIn this Webinar\, Ryan Foster shares the lessons RFDM has learned from successfully assisting several cybersecurity companies take their products and services to market.\n\nThough live screen sharing examples\, he'll address common Cybersecurity startup go-to-market questions such as:\n\nProduct Marketing Strategy: Our product works\, but is it ready to face the test of customer and reviewer scrutiny? What marketing channels (i.e. paid advertising\, social\, content\, affiliate\, partners) should we prioritize?\n\nValue Proposition Strategy: Our product fills a definite need\, but how do we translate complex technical language into sellable marketing language and collateral such as blog posts\, social media campaigns\, whitepapers\, and webinars?\n\nTarget Audience Strategy: Are we clear on who our target audience/ideal customer profile (ICP) is? How do we fill our pipeline with warm leads from this audience?\n\nExecution Checklist: Does our company have the right inputs to execute our strategy and evaluate performance\n\na. Marketing and Sales Technology Stack: do we have the right mix of tools and technologies?\n\nb. Resources: do we have the right mix of people and experience levels to execute?\n\nc. Proper Forecasting & Performance Metrics: have we set achievable goals\, evaluation methods\, and forecasts for growth?\n\nSIGN UP HERE TO SAVE YOUR SEAT X-ALT-DESC;FMTTYPE=text/html:
How to Plan and Execute Your GTM Using HubSpot\, ZoomInfo\, CallRail\, and Other MarTech Tools
Cybersecurity companies have unique needs when it comes to planning and executing a go-to-market strategy. Translating highly technical product and service feature sets into targeted and value driven marketing campaigns that speak to non-technical prospective customers is only the first hurdle to overcome. They also have to ensure campaign execution is aligned with the capabilities of their marketing and sales technology stack\, the resources/staff required for execution\, and the proper performance metrics and forecasting model to evaluate campaign ROI. All of this has to be done by small\, fledgling teams\, who do not necessarily have prior industry go-to-market experience or even direct competitors to emulate.
In this Webinar\, Ryan Foster shares the lessons RFDM has learned from successfully assisting several cybersecurity companies take their products and services to market.
Though live screen sharing examples\, he&rsquo\;ll address common Cybersecurity startup go-to-market questions such as:
Product Marketing Strategy: Our product works\, but is it ready to face the test of customer and reviewer scrutiny? What marketing channels (i.e. paid advertising\, social\, content\, affiliate\, partners) should we prioritize?
Value Proposition Strategy: Our product fills a definite need\, but how do we translate complex technical language into sellable marketing language and collateral such as blog posts\, social media campaigns\, whitepapers\, and webinars?
Target Audience Strategy: Are we clear on who our target audience/ideal customer profile (ICP) is? How do we fill our pipeline with warm leads from this audience?
Execution Checklist: \;Does our company have the right inputs to execute our strategy and evaluate performance
a. Marketing and Sales Technology Stack: do we have the right mix of tools and technologies?
b. Resources: \;do we have the right mix of people and experience levels to execute?
c. Proper Forecasting &\; Performance Metrics: have we set achievable goals\, evaluation methods\, and forecasts for growth?
SIGN UP HERE TO SAVE YOUR SEAT