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Getting Meaningful PR and Media Exposure - February CEO Roundtable

Getting Meaningful PR and Media Exposure - February CEO Roundtable

Friday, February 4, 2022 (7:30 AM - 9:00 AM) (PST)

Description

Our guest speaker is Tess van Straaten (https://www.linkedin.com/in/tess-van-straaten-49123a25/). Tess has been a broadcast journalist for more than 20 years. She’s interviewed three of the last four prime ministers, rock icons, and even royalty. A fourth generation Victorian, Tess has worked as a morning show host, news anchor, reporter, and weather presenter in numerous Canadian markets and even had a stint in Australia. For the last 13 years, Tess has been a media personality at CHEK News and hosts the wildly popular Pet CHEK segment. She also writes a business column for Boulevard Magazine, telling the stories of successful Island entrepreneurs. 

Media is a business, just like any other. Tess will be sharing an insider's view on how to get the attention of media, how a news room and story selection really works, the agenda’s of different types of media, how to get your press release read, and how to become a go-to expert. 

Please bring your questions as we will be leaving time for a Q&A.

Thank you in advance,

Shane Sparks
President & CEO
Enrollment Resources
https://www.linkedin.com/in/shanemsparks/


For more information on joining VIATEC Peer Roundtables, or to attend this session by Zoom, please contact Rob Bennett by e-mail at 
rbennett@viatec.ca and describing how you meet the CEO Peer Roundtable eligibility criteria here.

Virtual

Victoria, BC

For more information on joining VIATEC Peer Roundtables, or to attend this session by Zoom, please contact Rob Bennett by e-mail at rbennett@viatec.ca

Event Contact
Rob Bennett
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Friday, February 4, 2022 (7:30 AM - 9:00 AM) (PST)
Categories
VIATEC Events
Virtual
Educational/Training
Roundtables
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