Description

How do you build a brand that connects on a human level? 

How do you ensure that your brand’s marketing approach is diverse, equitable, and inclusive to its core?

What are the best ways to interact with your audience and communicate your brand’s impact?

How does all of this boil down to how you build your content strategy?

For Spring Activator’s first community event of 2021, we’re inviting experts from the inclusive marketing and storytelling space to shine a light on what it means to build a brand that is inclusive and resonates on a deep level.

We envision a future where every business is an impact business. Growing this important movement includes integrating DEI practices into brand-building and being able to engage with audiences to scale impact.

If you are curious about how diversity, equity, and inclusion overlap with marketing and communications and what you should start doing today to drive your brand in the direction of impact, join us!

Panelists:

Tammy Tsang (she/her) is first and foremost a mother, wife, daughter, sister, friend and confidant. Operating from a Canadian-born and Cantonese lens, she is a brand strategist whose real job is advocating for the other. By day, she co-runs AndHumanity, Inclusive Marketing Agency. Certified in Leadership & Inclusion with over a decade of marketing experience, she’s pioneering in Inclusion Marketing with her work having been recognized internationally.

Shannon Emmerson (she/her) aims to help people to communicate more effectively and connect more genuinely. Her content marketing agency, Forge & Spark Media, helps purpose-driven organizations nail their brand storytelling and content to amplify their impact in the world. She’s told stories for brands like Science World, Electronic Arts, L’Arche Internationale, London Drugs, and Carrie Underwood, and is a mom, teacher, writer, and yogi.

Co-hosts:

Marlubi Gomez (she/her) leads community marketing at Spring Activator. An expert in audio-visual communications with a background in journalism, she is passionate about human-centred storytelling and about helping change-makers share their personal journeys towards making an impact. Venezuelan-born and well-traveled, Marlubi brings bright energy and lively perspectives into any conversation, and her mission is to get everyone sharing their stories. 

Kamila Suchomel (she/her) leads impact communications at Spring Activator. With an academic background in researching visual communications by non-profits, she is interested in the power of communications to break down barriers. A writer and brand strategist, Kamila loves translating the why behind purpose-driven companies into communications that move and inspire. American-born with a strong Czech heritage, she is the Yin to Marlubi’s Yang.

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About Spring 🌱

A certified B Corporation®, Spring is a global incubator, accelerator and advisory firm that empowers investors, entrepreneurs, and entrepreneurial ecosystem builders to build better businesses and change the world through innovation. Through our global advisory services, we have helped more than 70 different incubators, accelerators, foundations, and governments on 5 continents enhance their capacity to maximize impact both in their local communities and globally. With our impact programs, we have helped more than 700 entrepreneurs create 350 companies and raise more than $24M in funding.