User-Centred Design for Climate Tech
This user centred design and marketing strategy workshop is being piloted by community partners OneEarth Living, in collaboration with Circular Citizen and the Share Reuse Repair Initiative and sponsored by Vancity. At the center of the workshop agenda is the market segmentation - the ‘7 Motivations for Lighter Living Action in BC.’ Not everyone is motivated to make choices ‘for the planet.’ With this market insight framework, we can encourage more sustainable choices amongst more people by connecting with their diverse motivations.
What’s in it for you?
Through learning about the Motivations, you will improve your design & marketing strategies for 2023. You gain valuable strategic outcomes from this workshop:
Free (sponsored by Vancity)
Date, time:
Tuesday November 29Time - 9:30am - 12:30 pm (lunch provided)