Turning Service Breakdowns into User Breakthroughs
Turning Service Breakdowns into User Breakthroughs
Wednesday, February 12, 2025 (5:00 PM - 7:30 PM) (PST)
Description
Turning Service Breakdowns into User Breakthroughs
Broken services don't just cause frustration—they erode trust and waste resources. Every service carries promises to its users, but when those promises go unmet, the impact can ripple across teams and communities. The good news? Every breakdown is an opportunity to rebuild with purpose.
Join us for this hands-on session that will introduce key principles of Service Design. Through engaging empathy exercises, you'll explore how to uncover hidden service flaws and reimagine solutions that align with user needs.
During this session, you will:
- Participate in empathy-driven exercises to uncover user pain points.
- Learn how to identify service breakdowns and hidden gaps.
- Experience practical tools for designing solutions that work in the real world.
Walk away with actionable insights and inspiration to take your service design approach to the next level. Learn from industry experts and network with like-minded individuals passionate about enhancing user experiences.
If you're a digital leader, product owner, designer, or part of an agile team, this event will equip you with the tools and understanding to design smarter, trust-centered services that deliver real value. Whether you’re working at a startup or as a public servant, in a small team or a scaled enterprise, for-profit or not, as long as you have a desire for impact and a dream of delivering public benefit efficiently & effectively, we look forward to meeting you.
Let's transform broken systems into opportunities for meaningful change.
Bring yourself and some comfy clothes or your Sunday finest, if that’s your thing- or whatever you wore to the office that day. We’ll also have food & drinks to help keep your batteries charged during this engaging evening.
Facilitators
Jaimie Park
A social impact–driven Service Designer with Button Inc., Jaimie is a strategic systems thinker and passionate co-creator. She applies an organizational transformation lens to address complex, "wicked" problems, using evidence-based design methodologies in areas such as climate change transparency and public engagement. Her approach is rooted in community-focused theory, guided by the belief that interconnected systems require collective effort to drive meaningful change. Through her consulting work, she empowers public-sector teams to champion open, collaborative, and user-first processes. Based in Victoria, BC, Jaimie plays a key role in the globally recognized CleanBC Industrial Emissions Program, which earned international acclaim at COP26 in Glasgow, receiving the Under2 Coalition's award for the "most creative climate solution." She views facilitation as a leadership tool, bringing diverse perspectives together to address challenges collectively.
Dan McNeil
A human-centered UX researcher and Service Designer, Dan blends empathy, creativity, and evidence-based design to transform systems and services. With a diverse background in Canadian news media, Indigenous youth health, government programs, and non-profits, his work focuses on fostering equitable and inclusive solutions. As a co-founder of the Victoria Impact Design Collective, he champions user-centred frameworks through experiential play and collaborative problem-solving. His facilitation style creates spaces where stakeholders can engage meaningfully, driving impactful and practical outcomes for complex challenges.
About Us
We help government & industry create better digital services
Button builds effective, reliable, evidence-based applications that meet the highest standards—on time and on budget. Visit our website to learn more about us and our work. Or feel free to reach out, we'd love to talk about how we can help you cut through the complexity and drive impact.
hello@button.is
Accessibility is important to us. If a paid ticket feels like a barrier, please don’t hesitate to reach out—we’re happy to offer a pay-what-you-can option. Our priority is to ensure we create an inclusive and welcoming environment. hello@button.is
722 Cormorant Street
Victoria, V8W 1P8 Canada
theDoc - Center for Social Impact, 722 Cormorant Street 1st and 3rd Floors, Victoria, BC V8W 1P8
Feb 12, 2025
5 pm to 7.30 pm
For contact information please email Mohammad Chowdhury, nazmul@button.is
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