Victoria, BC

January 20, 2025 

PlusROI Online Marketing, a leading digital marketing agency, today announced the launch of Canada’s first AI Search Optimization (AISO) service. 

Designed to help tech and enterprise companies navigate a rapidly evolving landscape of Artificial Intelligence-powered search, AISO ensures businesses remain visible and competitive as searchers move from traditional search engines like Google to generative search platforms like ChatGPT, Perplexity, and Gemini. The good news, according to Robert Cooper, President at PlusROI Online Marketing is how existing content strategies still deliver best results, “Online search is moving to answers. Instead of depending on tricks and hacks to entice algorithms to a site, being found now depends on how well companies focus on adding value for their clients and audiences,” explained Cooper. “Companies who invested in a responsible content strategy sharing great stories, helpful information and thoughtful ideas will still have the advantage.”

Cooper brings over 20 years’ experience in SEO and understands how this generative answer shift with AI is happening so fast many organizations may be struggling to identify what they need to do. Cooper explained how AISO, their first in Canada service, does not abandon good strategy to harness the power of AI, “ChatGPT has 68 million users in the US and Gemini AI results now appear at the top of Google. Moving to AI-powered search represents a significant change in how people find information online. Users want simple, easy to find answers. AI prioritizes content that’s genuinely useful and structured for easy interpretation.” The focus of the AISO service is providing critical support to businesses to adapt, ensuring their websites are optimized for generative search.

As of January 2025, the company is already doing exciting things with the AISO methodology, including restructuring an enterprise blog with over 1,100 posts and reorganizing a 3000 page 20-year-old magazine website to achieve better AI search prominence.

"We want to make sure no one gets left behind. Our goal for our clients is to thrive in the rapidly evolving world of AI," says Cooper. "How people get answers through search is changing dramatically and with our proven track record in digital marketing, we can offer new solutions like AISO to deliver real results." 

About PlusROI Online Marketing

Founded in 2007, PlusROI Online Marketing is a leading digital agency providing measurable outcomes through Search Marketing. The company's client roster includes mid-sized companies through to enterprise organizations. 

Contact:
Robert Cooper, President
250-294-0915
PR@plusroi.com
plusroi.com

Backgrounder: PlusROI Online Marketing Inc.

Founded in 2007, PlusROI Online Marketing Inc. is a leading digital marketing agency headquartered in Victoria, British Columbia. Renowned for delivering measurable outcomes through innovative search marketing strategies, PlusROI has established itself as a trusted partner for businesses seeking to achieve substantial growth and visibility online. 

The company serves a diverse client base, ranging from mid-sized enterprises to large organizations, and boasts a proven track record in optimizing digital presence to drive millions of dollars in conversion value monthly.

Mission and Vision PlusROI mission is to help businesses thrive in a rapidly evolving digital environment. By combining timely research, data-driven strategies, and a commitment to client success, PlusROI consistently delivers client value. 

Services PlusROI is a digital advertising, Search Engine Optimization (SEO), and strategic content marketing firm. Its strategies currently drive over one million website visits per month for clients. The agency’s expertise extends to a variety of industries including SaaS, construction and manufacturing, with a history that includes optimizing one of the ten most trafficked websites globally.

AI Search Optimization (AISO) As of January 2025, PlusROI introduces Canada’s first AI Search Optimization (AISO) service, cementing its leadership in the digital marketing landscape. AISO is designed to help businesses navigate the transformative shift as searchers move away from Google and are increasingly using platforms like ChatGPT, Perplexity, and Gemini. 

The service helps firms show up in results when searchers are using AI platforms.  including optimizing content for direct, conversational answers that resonate with users. This approach is how PlusROI ensures companies remain visible and competitive 

This pioneering service builds on PlusROI’s philosophy of responsible content strategy—emphasizing value-driven, insightful, and well-organized information. 

Leadership Robert Cooper, President of PlusROI, is a seasoned SEO expert with over 20 years of experience in digital marketing. Cooper’s vision has guided the company to embrace AI innovations while maintaining a commitment to proven strategies. He is a recognized thought leader, regularly speaking on topics like digital strategies and AI. Cooper also serves on the Board of Directors for VIATEC (Victoria Innovation, Advanced Technology & Entrepreneurship Council), reflecting his dedication to fostering technological growth in the region.

Rian Bowden, Partner and Chief Technology Officer, brings extensive expertise in web technologies and technical optimization. His leadership in developing scalable digital solutions ensures that PlusROI remains at the forefront of technical advancements in the marketing sector.

Terms
The Search Community has not settled on terminology yet. Here are some of the terms in use: 

AI - artificial intelligence, which is an umbrella term that includes areas like machine learning, speech recognition, robotics and generative AI.

Generative AI - refers to the current wave of AI that “generates” content with the help of large language models and other technologies. This includes ChatGPT, Claude, Gemini, Mid-journey, etc.

AISO (artificial intelligence search optimization) - involves optimizing content and websites to appear in results when searchers use AI platforms for web search (often using questions). In short, making sure the content creates value and that this value is visible to AI tools.

GEO (generative experience optimization) - tailoring content and web design to enhance its usability and attractiveness when featured in generative AI outputs (results, lists, descriptions) as well as helping ensure the information is properly attributed.

AISO (artificial intelligence search optimization) - finding opportunities to position a site as the best source for answers on target topics for select audiences.

AEO (Answer Engine Optimization) - very similar to AISO, it involves optimizing your website or content to appear in direct answers provided by AI-powered systems and search engines.

Contact Information Robert Cooper, President
Phone: 250-294-0915
Email: PR@plusroi.com
Website: plusroi.com