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Alacrity Canada Finds Recipe for Turning Marketing Newcomers into Career Ready Graduates

Alacrity Canada Finds Recipe for Turning Marketing Newcomers into Career Ready Graduates

VICTORIA, BC - November 28th

This fall, Alacrity Canada ran their pilot digital marketing bootcamp with the support of the Ministry of Jobs, Trade & Technology at the Province of British Columbia. The program ran from September to November, concluding with 8 program graduates. Within two weeks of graduating, over 50% of the students found employment or contract work. The Alacrity Digital Marketing Bootcamp takes a unique approach leveraging industry experts, mentors, and hands-on experiential learning to provide students with industry applicable experience, turning them into career ready graduates.

Digital marketing is a career field that is rapidly growing and in high demand, particularly within the tech industry which produces a staggering $5.22-billion annual economic impact in Victoria. Skills needed to enter this career field include writing copy and ad creative, search engine optimization (SEO), setting up ad campaigns, email marketing, creating websites and landing pages, and more. Dan Gunn, VIATEC’s chief executive, says that the thriving sector’s growth has been held back by a lack of seasoned talent and leadership. Alacrity Canada aims to help close this gap in the long term by providing students with the correct tools to jumpstart their careers in the industry, gaining crucial career experience.

Alacrity Canada’s intensive and immersive bootcamp curriculum was created by Ania Wysocka, whose background includes running her own design agency and getting her award-winning panic attack and anxiety relief app ‘Rootd’ to to rank #1 in both the App & Google Play stores organically. The course is facilitated by Mike Williams, an experienced performance digital marketer who has co-founded and exited two local companies. Mike currently sits on the board at Victoria’s tech hub, VIATEC. 

Commenting on the Victoria market, Mike William notes, “We need more digital marketers in Victoria. Digital marketing allows businesses to scale and grow rapidly, so the more trained digital marketing professionals there are the more fast-growing companies we’ll have in Victoria. We want to help students learn digital marketing skills to propel their careers and to help businesses scale and grow faster.”

Liam Chang, a recent graduate of our program says, “I would recommend this course for anybody who is currently working in any kind of role where you’re dealing directly with your customers and marketing. I learned an incredible amount of useful information and have already been putting it to use at BC Shavers and Hobbies”.

The Alacrity Canada Digital Marketing Bootcamp is aimed at recent graduates, individuals looking for a career change, or employers that would like their marketing employees to be on the cutting-edge of this ever-evolving industry. Alacrity Canada provides job placement support to all graduates in the form of introductions and a job board. The second cohort of the bootcamp will begin on January 14th, 2020. 

Alacrity Canada has found a recipe for turning newcomers to the field into career ready graduates. They look forward to hosting the next local cohort in January 2020.

To register for the winter cohort, please visit:


About Alacrity Canada:

Alacrity Canada facilitates success and economic growth in the Western Canadian technology sector by providing support and entrepreneurial mentorship to promising entrepreneurs, in addition to finding and connecting these individuals with the venture capital funding needed to develop thriving local tech companies. In 2019 Alacrity Canada founded Alacrity Academy, in conjunction with the Province of British Columbia. 



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