Some marketers believe that to make more money, you have to send more emails, which Matt Harris, founder and CEO of Dyspatch, refers to as the “law of email.”

“All of those emails are leading to a decline in open engagement rates,” he told TechCrunch. “In addition, there is a new generation entering the workforce that isn’t email centric, and is having to learn how to email.”

Most marketers don’t take courses on email marketing, rather it’s a skill learned on-the-job, Harris added. As time goes on, people get to a point where they create their own designs and copy and paste lines of code into whatever email system they are using.

With the advent of multiple tools and resources for sending out email, it has become a challenge as people have to learn how to use different ones and the code they relied on doesn’t always work.

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