March 16, 2016

VICTORIA, B.C. – Advertisers can now uncover actionable information about prospective online users in any area, regardless of restrictions, thanks to GeoSmart, GlobalWide Media’s location-based targeting solution.

Unique to GlobalWide Media, a leader in data-driven marketing, GeoSmart ensures advertising partners receive traffic only from their identified geo-targeted areas, which increases click-through rates, improves message reach, and reduces wasted impressions.

“GeoSmart allows clients to target users in any state, regardless of restrictions, to still use performance marketing and its cost efficiency as part of their marketing mix,” said Farshad Fardad, Chief Executive Officer of GlobalWide Media. “Additionally, our partners pay only for their identified target audience, which further optimizes their marketing efforts,” he added.

To ensure the most targeted traffic possible, GeoSmart can accurately target on several parameters, including: Geographic location, device, browser, and operating system. As well as, designated marketing area, geo-fencing, city center radius, or maps.

GeoSmart integrates Digital Element’s, an industry leader in geo-location technology, highest tier of mobile-optimized IP targeting into its tracking platform to intelligently control the flow of traffic to each campaign using more IP locations than any other service.

About GlobalWide Media

GlobalWide Media is a data-driven digital marketing leader, providing premium media solutions for the world's leading brands and agencies. Powered by data science, GlobalWide Media connects advertisers with custom audiences through direct response and brand campaigns, activating proprietary and first party data. With offices in Los Angeles, Victoria, London, and Hong Kong, GlobalWide Media provides localized expertise for brands globally.