Digital sports video platform SendtoNews (STN) today announced a multi-year digital partnership with NASCAR Digital Media. Under the new agreement, SendtoNews receives rights to distribute NASCAR^® race highlights and other event content to its more than 1600 digital publishing partners across North America, further expanding the reach of NASCAR’s digital audience. The partnership will provide highlights for all NASCAR national series races and qualifying events, including the upcoming 61st running of the Daytona 500 on February 17. 

By tapping into SendtoNews’ turnkey video platform, NASCAR Digital Media will be able to instantly connect with a new digital audience of racing fans. As soon as highlights are available, publishers will instantly be able to embed the official NASCAR race content and interviews into their articles. 

“NASCAR is very well suited for digital consumption and we’re proud to add it to our roster of major sports leagues including MLB, NFL, NBA, PGA Tour and 70 other leagues and sports content creators,” said Matthew Watson, CEO at SendtoNews. “Across our platform, we’re able to provide NASCAR with a way to engage millions of additional fans.” 

The partnership also allows NASCAR Digital Media to capitalize on SendtoNews’ Artificial Intelligence powered Smart Match video player. Publishers only need to use one embed code for their entire site as STN’s Smart Match video player instantly selects the most contextually relevant video in STN’s content library of over 400,000 videos and automatically includes it with the published article. By eliminating the resources required of publishers to incorporate official video content into their articles, SendtoNews is strengthening the connection between publishers, content creators like NASCAR Digital Media, and local fans across North America.  

“NASCAR fans are more connected than ever before, and we’re always looking for new ways to better reach our fans wherever they consume racing news, particularly when it comes to video content,” said Tim Clark, vice president of NASCAR Digital Media. “With its innovative video distribution platform, SendtoNews also creates advertising opportunities for partners looking to engage the most loyal and passionate fans in sports.” 

NASCAR Digital Media will provide SendtoNews with racing highlights (qualifying and race) and video features for the Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™. To get official NASCAR race highlights on your site, please visit www.sendtonews.com or email publishers@sendtonews.com for more info. 

About SendtoNews 

By providing a three sided platform of innovative technology, premium sports content and monetization services, SendtoNews has become North America’s leading sports video distribution platform serving more than 1600 digital sports news properties across North America. SendtoNews currently generates over 300 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports content creators and leagues, including the NFL, MLB, NBA, NHL, NASCAR and the PGA TOUR and is consistently ranked in the top 3 of the comScore sports video category. 

SendtoNews’ video platform and AI-powered Smart Match player technology has been shown to increase viewer engagement, with publishers seeing a lift of 3.1x more impressions, 3.9x longer time on page, and up to 1100% digital revenue growth after deploying STN’s video platform on their site.  SendtoNews is a key partner to publishers like Gannett, Tribune, McClatchy, USA Today, and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites. 

For more information on SendtoNews, please visit www.sendtonews.com. 

Media Contact:

David Davies

SendtoNews

TF: 1.855.590.1991
david.davies@sendtonews.com