Victoria, British Columbia; March 17, 2025 – SureSwift Capital Inc. (“SureSwift”) is pleased to announce the successful divestiture of Back In Stock, a pioneering e-commerce application within the Shopify ecosystem, to an Australian-based e-commerce platform. 

Since acquiring Back In Stock from its founder in 2018, SureSwift has strategically developed and expanded its business, cementing its position as a leader in its category and setting new industry standards. Under the stewardship of General Manager Dave Aidekman, alongside SureSwift’s executive team, Back In Stock has flourished, scaling its operations, broadening its market reach, and delivering exceptional value to its users. 

The acquiring company, AMP (https://useamp.com/), brings extensive expertise in the e-commerce technology sector, with a platform of complementary applications which work together to help ambitious consumer brands solve multiple problems and drive incremental revenue. This transition creates a wealth of synergies, positioning Back In Stock alongside like-minded businesses that share its commitment to innovation and customer success. 

“This transaction represents a significant milestone for Back In Stock and is a testament to the strength of the business we have built,” said Don Wharton, Founder and Executive Chairman at SureSwift Capital. "For our investors, this reinforces our commitment to delivering strong returns and driving long-term value creation. We look forward to seeing Back In Stock thrive under its new ownership, continuing to serve its customers with the same level of excellence and innovation.” 

The sale, which closed in January 2025, reflects SureSwift’s ongoing strategy of acquiring SaaS businesses from independent founders and taking them to the next stage of growth. The firm remains committed to identifying, developing, and scaling best-in-class digital assets to deliver strong returns for its investors.