Description

Entering New Markets & Export Strategies

Expanding into new markets or launching export strategies can be both an exciting growth opportunity and a daunting challenge. This month’s CEO Breakfast Roundtable will feature Fatima Rasheed from the TAP Network (Trade Accelerator Program), who will share insights and trends they’re seeing as companies move into new regions and segments. Fatima’s perspective will set the stage for an open peer conversation on how local CEOs are approaching international expansion, the hurdles they’ve encountered, and the creative strategies they’re using to succeed.

You’ll walk away with:

• Signals that indicate when it’s time to explore new markets
  
  
• Common pitfalls to avoid when expanding internationally
  
  
• Peer-tested strategies for validating demand and building traction abroad

The session will be followed by a peer-led discussion where CEOs can share real-world challenges, opportunities, and lessons learned from pursuing growth beyond North America.

About our speaker:

Fatima Rasheed, Program Specialist with the World Trade Centre Vancouver (https://www.boardoftrade.com/training/business-development/wtc), and runs the Trade Accelerator Program (https://www.boardoftrade.com/wtc/tap), a Canada-wide program created to meet the changing needs of small and medium-sized businesses, TAP facilitates strategic growth, and fosters international trade opportunities. TAP offers a range of skills, experience, and individual mentoring and coaching across a broad spectrum of fields from legal, finance, global sales & marketing, taxation, logistics, etc.builds strong relationships across all levels to drive lasting impact in competitive markets. Her LinkedIn profile is: https://www.linkedin.com/in/fatimarasheedcapm/

For more information on joining VIATEC Peer Roundtables, or to attend this session in person or over Zoom, please contact Rob Bennett by e-mail at rbennett@viatec.ca describing how you meet the eligibility criteria for this roundtable.