VIATEC AI Meetup: Business Track
VIATEC AI Meetup: Business Track
Thursday, November 13, 2025 (11:30 AM - 1:30 PM) (PST)
Description
Doors open at 11:30 and presentations start promptly at Noon.
Are you curious about how AI can transform your business and career? Join us at the VIATEC AI Meetup, where local thought leaders and innovators come together to explore the cutting edge of artificial intelligence and its practical applications.
Join us for this fun and engaging session where Lautoro Cepeda from Personalize.ai will present:
Context > Content: Engineering Brand Memory for Personalization at Scale
Personalization fails when it guesses. Context engineering fixes that by turning scattered facts into a trusted memory your systems can use consistently across sales and marketing. In this session, Lautaro breaks down a practical schema for account and contact “memory” how to and how to use that memory to build customer journeys that act like your head of sales. Expect plain-English frameworks, and a plan to ship real personalization.
You'll learn about:
- The Memory Card: a 7-field source of truth with confidence scores.
- Context gates that will promote higher quality outputs.
- Reusable intructions for research, reasoning and writing with AI.
- The 14-day rollout: audit → map → score → wireframe → test
Feel free to grab a bite at the Fort Cafe, located on site.
About the Presenter:
Lautaro Cepeda (CRO) at Personize.ai, helps B2B teams turn messy data into Generative Personalization Engines (GPEs) that power real personalization. He’s hands-on across sales development and product-led growth, running live teardowns and workshops that relate to the cutting edge of B2B AI tech. Lautaro’s current focus: making every touch aware of who it’s for and why it matters right now. He speaks at AI and marketing meetups and works with SaaS and mid-market teams on operationalizing personalization at scale.
About the Organizers:
This event is organized by Rob Cooper, Founder of PlusROI Online Marketing and Steve Harris, Founder of AI4Enterprise, along with the generous support of VIATEC.
This is your chance to connect, learn, and lead in the world of AI innovation.
Spots are limited—RSVP today and be part of Victoria’s AI-powered future!
777 Fort St
Victoria, BC V8W 1H2 Canada
Events are a key way for VIATEC to support our members—by sharing knowledge, celebrating wins and opportunities to network.
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