If you BUILD it, Will they BUY?: October Business Development Roundtable

Description

As author Seth Godin said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

“If you build it, they will come.” Most of us are familiar with the line made famous by the movie “Field of Dreams”. But customers are not nostalgic baseball fans who will drive for days to watch the ghosts of baseball legends play a game. Unlike a field of dreams, your company is not standing alone in a cornfield in Iowa. Instead, imagine that you are standing in the middle of Times Square, competing with thousands of messages vying for your customer’s attention. How do you cut through the noise? 

A pitch needs to tie back to the problem that only you can solve for your customer. Even long-standing companies can get this wrong. A pitch is not about selling you and your company. It’s about helping your ideal customer understand how you can help them sleep better at night.

Orly Zeewy will lead a discussion on different strategies and techniques to connect your solution to your customers' "why".

Orly Zeewy, Brand Architect, builds the DNA of startup brands and helps founders develop messaging that connects with their ideal customers so they can scale in months, not years. Prior to starting her consulting practice, Zeewy ran the award-winning Zeewy Design and Marketing Communications firm for 14 years and has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, the Fox School of Business & Management at Temple University and the University of Pennsylvania. She has been featured in Medium and has contributed articles in Comcast Business, Small Business Trends, Marketing Journal and Smart Hustle. Her book, “Ready, Launch, Brand: The Lean Marketing Guide for Startups” was released in May 2021 and was the #1 new business book release in April 2021.